STEM Tourism Guest Experience
“A symphony of people and machines” is how leaders at the world’s largest Toyota plant in Kentucky describe its globally renowned production system.
This tour reservation overhaul unified all major US manufacturing sub-brands under the Toyota master brand, utilizing one scheduling tool. On the resulting website, visitors can browse dedicated landing pages and schedule tours in advance. From web to video to the footprint of the visitor center itself, brand enthusiasts now enjoy a seamless Toyota experience.
Website: Tour registrations
Visitor Center and Theater Installations, 30th Anniversary Event Promotion: The assembly photography was all captured frame-by-frame in the plant. The images used in the theater wall art installation are composited from patent drawings.
