Higher Education Recruitment Campaign
“YOU MIGHT SEE IT HERE” TV SPOT
How does an established brand like the University of Kentucky adapt for a new generation of consumers? The “You Might See it Here” and “Now Accepting” campaigns were designed to help a pragmatic and ambitious Gen-Z audience envision the building blocks of their own success.
The brand’s iconic blue color distinguishes it from any other major school in its region. Through digital, print, social and video, that ubiquitous brand blue weaves through the visual story.
VIEWBOOK SPREADS
“NOW ACCEPTING” INSTAGRAM AD
Custom print, lay flat binding, mill papers, embosses, foils, converted envelopes, etc.
