Photo and Video Art Direction

Interpreting brand aesthetic in mood and tone: Consistent comfort was the inspiration for the client’s color palette. I led casting, concept, and built out the production schedule based on my storyboards. Props were sourced from team members’ basements and attics. I scoured stores for girls’ clothing in brand hues for weeks before our shoot and came up empty. Every boutique and big box store was selling purple and glitter that season. In the end, our model sported some extremely pricey mustard-hued denim….and women’s XS thrift store tops that I laundered and mended the night before the shoot.

Showcasing ‘Southern Sporting Style’ in season: The client’s shop is surrounded by pristine and historic grounds, providing ample rustic or refined spaces for product placement. Shooting without models can be challenging, but it also makes for a slower pace that is reflected in the visual tone of each composition because I can stage each shot using found items. Cozy, serene fall and winter days come to mind. My favorite image in the set is actually the product with the lowest price point — the fleece scarves knotted on the porch beams of a cabin found on the grounds.

For the fashion influencer: ‘Southern sporting style’ means never letting them see you sweat. Pro tip - Don’t shoot Barbour outerwear in a Kentucky summer, even if the barn is in the shade and there’s plenty of water on hand. The outdoor models were champions. The spring racing look, all ruffles and netting and feathers, stayed safely in the studio.