Children’s Hospital Campaign

CONCEPT: “KIDS DESERVE…”

Not just saving lives. Saving lifetimes. That’s Kentucky Children’s Hospital’s purpose.

As the region’s only level one pediatric trauma center, UK HealthCare’s KCH is a name parents need to know. This digital awareness campaign highlights the brand’s family-centered approach to care.

At the conclusion of the brand spot, a sequence of families riding bikes ends with a flying yellow kite wielded by a proud 3-year old. This kid-centric moment is a nod to the hospital’s recently completed entrance, where an art installation of kites floats suspended from the ceiling. Fittingly, that sculpture is made of marbles. Kids deserve a hospital just for them.

ON SET: BEHIND THE SCENES, FILMING THE BIKE SHOT

GIFT SHOP MERCH CONCEPTS FOR ATHLETIC FAN TIE-IN

CAMPAIGN ADS: DIGITAL

CAMPAIGN ADS: PRINT