Heart Treatment Campaign

CONCEPT: “HALLWAY…”

When a heart surgeon with an idea chases down a researcher in a hospital hallway, and the resulting partnership is a clinical trial that seeks to regrow blood vessels after a heart attack, the story begins to tell itself. And, quite literally, the retelling of that encounter is how this concept for UK HealthCare’s Gill Heart and Vascular Institute began.

This campaign shaped the life-changing merit of clinical trials like these around the consumer experience of both patient and caregiver. Kentucky health care consumers are rarely on their own. Adult children, spouses, adult siblings often take the helm, so their brand awareness is crucial. At the same time, the merit of academic medical research centers, and the power of advanced medicine to create and implement the newest innovations in treatment rapidly, distinguishes this brand’s unique position in complex medical care.

ON SET: BEHIND THE SCENES

CAMPAIGN AD: PRINT