Cancer Center Campaign
CONCEPT: “IN THIS ROOM….”
In a state with among the nation’s highest cancer mortality rates, academic medical research centers shoulder a significant responsibility. UK HealthCare’s Markey Cancer Center is more than a resource for Kentucky cancer care—its tumor boards bring the wisdom and experience of specialists and experts to the table for focused attention on the most complex cases.
This campaign highlights the depth of that medical expertise through the eyes of the patient. From the whirlwind of worry experienced both alone and with loved ones, to the constant movement of behind-the-scenes research data and clinical trials, cancer is fought one patient at a time, at the molecular level. UK’s commitment to care is palpable, and we sought to dignify the weight of this journey that is all too real for many Kentuckians. Throughout concept and production, the bench-to-bedside mantra we sought in our storytelling was this: no one should be alone in health care.
ON SET: BEHIND THE SCENES
VEHICLE WRAPS
FAN ACTIVATION SOCIAL HYPE VIDEO AND SWAG
CAMPAIGN ADS: DIGITAL AND PRINT
